Trick.ly serves two purposes. First, the application shortens URLs to make them more manageable and easier to share. Second, the application offers password protection features so users can share URLs with a select group of people without inviting them to a specific social network or group. The user adds the URL then selects a password. The user can add a password hint as well. Trick.ly provides two additional options: the first allows the user to add a riddle or a question. The user attempting to visit the shortened URL must answer correctly to access it. Using Trick Ly, users can privately share links easily, even in a group or public setting. Additional features have also been added that allow marketers to review link stats. Stats are displayed privately to the user and supply them with information on how many clicks per day the link generated and how many password attempts were made.
Trick.ly was introduced in 2010. The first blog post for the application was made on May 3rd, 2010, discussing the benefits of a secure link sharing system. Since then, Trick Ly has seen quite a few updates that improved the service. Current users can access the same basic tools plus privately accessible statistics to see how their links are performing and what passwords are being attempted by those who are not given access.
Trick.ly offers a link shortening service must like many other similar websites. What makes Trick Ly original is the password protection features. The site takes the link shortening concept and pushes it in a more private, secure direction. Users can add a link, shorten it then add a riddle, password or question that must be answered before a viewer can access the link that is being concealed. This allows users to easily share URLs with a specific group without creating another social network or email list.
The Trick.ly website welcomes users with a very low key design that features a white background, light grey and blue hues. The homepage presents users with three simple links in the upper, left hand corner and the URL shortener and password tool front and center. The user can click one of three tabs along the right hand side of the shortener box to choose between riddle, question or password protection options.
A new user can create Trick Ly account by clicking the light grey “Create an Account” button in the upper, right hand corner of the homepage. The following page presents the user with a short form that asks for an email address and password. After submitting the information, the form shifts into the log in area and asks the user for their email address and password to access their newly created Trick.ly account.
Trick.ly offers its service to all visitors for free. The user is not required to create an account however they can do so if they would like to keep track of link stats. This is definitely a good choice to keep Trick.ly as appealing as possible. Anyone can visit the homepage and generate as many short, password protected URLs as they want at no cost.
Trick.ly is an interesting service for anyone who would like to share a URL with specific individuals. The password protection feature makes it easier to send a URL to a large group (such as a social network) without providing access to everyone.